Remember the Nyan Cat, that gif of a rainbow-casting animated cat that was a viral meme in 2011. We all had seen that and you even have downloaded a copy of it for yourselves. But what you may not know is that the original GIF was sold at an online auction for 600,000 dollars? Absurd right? No. Not in the world of NFTs.

In case 2020’s absurdity needed further underlining, let me present you NFT. NFTs, have recently been the subject of an enormous amount of hype. NFT aka Non-Fungible Tokens acts as a digital deed, proving the ownership and…


Just when you think you’ve got your digital marketing strategies straight, a pandemic yanks you out of your comfort zone. Making your playbooks obsolete and strategies futile. There’s no denying the fact that the pandemic has sent the marketers scrambling.

If anything the digital marketing world has always been in a constant state of change. But never on this massive scale. In digital marketing, change has always been the name of the game. No branch of marketing changes faster than digital marketing. …


The Short Version

SocialMob is an online global community founded on the love for music. An enlightened community of free flowing ideas housing a large archive of songs and an elite magazine that covers everything and anything under the sun. Offering different people from various parts of the world a platform to meet, share and make meaningful connections.

The Long Version

We all want to feel belonged, to be a part of something or to find someone who shares the same beliefs or madness as ours. Being a social being we all seek meaningful connections and to carry them forward…


When I was first introduced to Instagram, it was love at first click. The first post was really magical. Before long it became my favorite place to connect with my friends and share some of the best moments in life. We shared everything and had a nice thing going on. It was perfect. But today, several years and thousands of posts later, I am finding it hard to keep the magic alive in this relationship.

So, here are the three things I love and hate about Instagram’s user experience.

3 Things I Love About Instagram

Keeping it simple

Okay, let’s…


As you may be aware, Google is all set to introduce its new privacy policy on March 1st replacing its existing policies relating to each of its products and services. If you are like most netizens, privacy has become a major concern lately. So what does this new policy change mean for you?

Every time Google announces a privacy policy change, we cannot help being skeptical. Now that we had a peek at the new privacy policy, we’re of two minds. If you are a regular user you are about to be given even more reasons to love or hate…


We are living in an age of consumerist mania, a culture that breeds consumers and addicts. A world where we are bombarded with advertisements every minute or click of a button. And all these advertisements have left us chasing material things that only left us wanting more. Companies have been using advertisements to market their products and brands for many years. And these advertisements have ways of manipulating our minds and influencing our decisions

The notion that our minds and tastes can be governed and manipulated may seem downright impossible and hard to digest. But it’s a fact. And it’s…


There is this old saying that goes ‘desperate times calls for desperate measures’. Like I said it’s an old one if we could change it to fit today ‘desperate times calls for innovative measures’.

Currently, the world is facing a greater challenge it has ever faced before since one can remember, at least not on this global scale. COVID-19 has taken the world by surprise and is spreading throughout the world. The global scale outbreak and uncertainty behind the virus has got the world in a bind, including the marketers. Whatever crisis response plans they had in the past are…


There are times when we find ourselves getting weary of home, work, town, and the people. Times we find our spirits slowly leaving us when even the smallest of jobs becomes a drag, routines become boring, and our soul filing with negative thoughts; times when we hit rock bottom or we are at our lowest. Times like these urge us to take on journeys. To take it to the road or sea or even the sky to get the spirits up and blood flowing. In the old days, in times of low spirits and hard times, people would take on…


Even after 70 years since the British left India, it’s still haunted by the hatred the British spawned in the minds of its people. What started as a policy to control people by creating conflicts between them has grown into a malice still wreaking havoc in the country. One which had led to the partition of a country and its people who once stood united to take down the British imperialism. While leaving India, the British had taken many of the Indian treasures and left behind a spark that would burn down the whole country. Leaving a lifelong cycle of…


Do you believe in destiny? Destiny as in the universe has everything planned out for you. That everything is predetermined and predestined right from our birth. There are times when coincidences are so powerful that they don’t really seem coincidences anymore. Times when you come across events that seem too strange or too strong to be mere coincidence. One cannot brush them off as accidents.

Maybe nothing in this world happens by accident. Everything happens for a reason, as destiny slowly takes form. Just imagine, what if the universe has a grand design for all of us. A design that…

Nikhil Rajan

A writer set out to instill hopes and dreams into the souls of the reader, to invoke wonder and to leave the world a little better than I found it.

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